The inspiration for Blended Collective and Lydia’s vision of enriching brands and experiences through culture and marketing, was a result of her multicultural upbringing and international work experience.
“BY CREATING MY OWN PATH, MY MISSION IS TO INSPIRE WOMEN ALONG THE WAY TO DO THE SAME.”
#multiculturalmarketing #authenticity #culture #diversity #community
Blended Collective is an award-winning multicultural marketing & brand consultancy. Services include an array of brand development and engagement, multicultural marketing and communications, and diversity strategy. They believe that consumers connect with brands the same way they connect with people. Aligning your brand strategy with consumer experience, allows your brand to remain authentic and culturally relevant as it evolves. By leveraging an extensive network and expertise, they provide consultation to clients, reaching and engaging diverse audiences. Their blend of cultural and strategic insights enables them to eliminate the traditional language and cultural barriers, resulting in various strategic solutions for brands and businesses. Blended Collective is certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women in the US. Additionally, as a certified Women-Owned Small Business (WOSB), we qualify to participate in the Federal Contracting program. We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today, and we can add diversity to your supply chain. Their work has been honored by Corp! Diversity Leader Award, Best of MichBusiness Marketing & PR Prophets Award, and Great Lakes Women’s Business Council Volunteer of the Year Award.
